Lust – (luhst)
Feeling an intense and extreme sexual desire for someone or possibly something
Members of the Princemoore Family had relocated to White River City during the natural gas boom of the late nineteenth century. Without the family’s many contributions to the community White River City would be nothing more than a carbon-copy of every other farming town and village within an hour’s drive. Mayor Jefferson Stone had convinced the Princemoores to buy a swath of land on the east side of the river to build a college. A few years later, Princemoore Memorial Hospital was constructed to handle the growing population. The family also funded the White River City Business Complex, a fifteen-story tower in the center of Downtown. After Raymond Princemoore was mysteriously murdered in 1972, his mother, Talia, had the building renamed in his honor.
The Princemoore Building housed a number of small businesses and regional corporate headquarters. One of those was Princemoore Financial Partners, a diversified investment and real estate company that took up the entire twelfth floor. PFP had nearly gone bankrupt after making some ill-advised technology investments in the early 80’s but a savvy new CEO named Frank Severstein was able to right the ship and has served at the helm ever since. Part of Severstein’s strategy was to recruit heavily from Princemoore University in an attempt to slow the brain drain that normally accompanied graduation. Dan Preston was one of those hires, and he was currently in his fourth year of employment working for the Mergers and Acquisitions Department.
